Thursday, November 27, 2008

Color Chart (From mono's)



as you can see, here are the color proportions for all the collections. the order of using colors can be seen more clearly.here're few main points : (we will focus on ThreeAsFour mainly)


1) the use of colors by AsFour is not as good as ThreeAsFour. compartively, AsFour is less mature and inconsistent when ThreeAsFour has well developed their own pattern of using and organizing colors.


2) as i've mentioned in the previous post of analyzing, there's a tendency of lighten the colors from 06 F/W to 09 S/S. that's why we believe that the colors of next season will also take 2 or 3 colors from previous collection and lighten them.


3) pale peach,nude, and pale violent are usually used in the collections.



as you can see, we've added a line in the middle of the color bars.it's for dividing the main colors and accent colors.


for the upper part(main colors):


1) low chroma to medium chroma + high/low value (it depends on whether the collection is F/W or S/S)

2) normally chosen according to the theme

3) 2-3 colors


for the lower part(accent colors):


1) high chroma (normally chosen from the trend)

2) adjusted chroma and value of the main colors

3) 4-8 colors (it depends)

4) high chroma colors

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