Wednesday, October 8, 2008

Hermès 09S RTW


Hermès 09S RTW




My image of Hermès is a brand that 'play safe' in her designs and never shock you in any categary. The term 'Classic' is always used to discribe this kind of large brand. Sometimes you may think they are so boring as the designs do not change much from season to season. The colors they use are always more or less the same as usual. However, it is not easy for a brand to only use their brand colors but still keep alive and gain profit in the market for such a long time.



Like Burberry Check, it is not the matter of what colors you use, but how you use the colors.


From this season collection, you can easily find out how the brand 'play safe' with the color combination.






1. Achromatic Color Scheme

Some of the outfits use only black & white colors and it's belong to achromatic color scheme.


We always say that black and white color is 'the safest' color for matching. The only thing you need to consider is the proportion.







1:1




9:1




Achromatic colors can also easily match with other colors.



Black+White+other colors



White+other colors




Black+other colors




2. Monochromatic Color Scheme


The following outfits use the same hue but with slightly different in the brightness and saturation to achieve differnt shades and tints. This can help to achieve a harmony feeling.


For the first 4 outfits, they also use the Principle of Resemblance, which means the differences between the colors are less.








3. Triaddic Color Scheme


These 3 outfits use red, green and blue colors with the same low chroma as the main color which make them match with each others. They are at 120 degree around the color wheel and this is called the triadic color scheme.


4. Others...
The following outfits use different shades and chroma of strips to acheive different visual effects.
For the first 2 outfits they use the same strip pattern. However, it seems there are slightly difference between the shades of the strips. Why is that?
Fashion is made for human to wear. It interact with the skin color in a sophisticated way.
People with different nationality have different skin color. Yellow for Asian, white for European and black for African. Even in a small area, every people may have slightly difference in the tone of skin color.
If the fabric is light and semi-transparent, the skin color of the wearer may affect the tone and shade of the garment. Like for these 2 outfits, the garment on the model with a deeper skin color look deeper than the other one on the model with a lighter skin color. This is an interesting point in choosing the right outfit for different people.

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