Color Families

The followings are the color families of Asfour(01SS-06SS) and threeAsFour(06FW-09SS) collections. From these families we found out several points:

1. From the previous collection we can see that although sometimes AsFour collections use a lot of high value color, they would use a few high chroma/ low value (ascent) color to balance the collection and look more harmony and interesting.

However, the color combination is totally different in 06SS collection. This is because Kai (one of the designers) left Asfour in 2005 and their separation was not a happy one. This affected the remain designers(Kai, Ange, Adi) to use this kind of dull and grey tone color to reflect the sadness between their relationship.

As this is a special case so the color combination of this season could not be used to identify the way of using color of this brand. Therefore, I would not use this season to evaluate and forecast the coming season.

2. The value of color keep decreasing from season to season. Could this be used as a predition of the coming season?

3. Every season has some main colors and ascent colors. Main colors usually related to the theme of the collection. Ascent colors usually reflect the trend of that season.

For example:

The theme of 08Ss is 'the ideas of movement with wind and feathers'. Therefore, they chose beige, light grey and light brown colors as main colors to achieve the look of 'wave

, 'crescent' and 'windmill'.

They chose sharp yellow, red and orange these kinds of high chroma colors as the ascent colors.
It is because the trend of 08SS is 'flower power' and those colors indicate the colors of petals and stamen.

4. They keep using some colors like purple and grey from season to season with the changes of value and chroma.

p.s. might have some color differences due to the resolution of the monitors